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Recycling campaign proves WEEE-ly successful

Posted on 16 February 2012

A campaign launched by West Sussex County Council and Viridor has seen a massive increase in the amount of Waste Electrical and Electronic Equipment (WEEE) recycling across Selsey.

Residents were encouraged to take their old and unwanted appliances to a mobile recycling bank in Selsey itself and the nearest Household Waste Recycling Site in Chichester.

 

Hannah Rogers, Senior Contracts Manager for waste for West Sussex County Council, said: “Recent research by WRAP indicated that people tend to hold on to their small appliances, so we wanted to make it easy to get rid of old TVs and hairdryers that may be gathering dust.

 

“The Selsey trial is the second of a number of WEEE collection events in the county. The campaign was supported by the WEEE Local Project Fund, a government grant for local authorities from the department for Business, Innovation and Skills aimed at increasing WEEE recycling.

 

“We used the funding to design and manufacture a specialist container, which was really eye catching and did seem to encourage members of the public to use it.

 

“As well as Viridor we also worked closely with Chichester District Council and PCS – Electrolink to make sure the approach was completely joined up.”

 

Bill Griffiths, Viridor’s Recycling Manager, said: “What worked well was providing a mobile service, so that residents in rural areas didn’t have far to travel to access a recycling facility.

 

“Developing and eye catching container and communications activity including leaflets and media advertising also helped make a real difference.

 

“In one day we received 208 televisions, 12 fridges and over three tonnes of small appliances. Overall the trial generated seven tonnes of WEEE, the same as some other districts in the county collect in an average month.”

 

West Sussex County Council said it is now looking at trialling the approach in other areas.

West sussex