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Brand new Viridor

Viridor unveils new brand image

Posted on 24 October 2016

Viridor unveiled an updated brand image – which it claims better reflect the company’s position within the circular economy.

The change in livery comes as part of an overhaul of identity of the companies within the Pennon Group – which also owns South West Water and Bournemouth Water.

Taunton-based Viridor has said that Pennon’s strategy is “firmly focused on utilising the synergies across the group to become a leading environmental infrastructure partner.”

The new branding, which will eventually be seen across Viridor’s operations features a bright green ‘V’ against a white circular backdrop, and incorporates the company’s new slogan ‘Giving resources new life’.


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