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Swapping ideas on how to recycle waste

Posted on 27 November 2012

Officers from two Belgian waste bodies have visited the Materials Recycling Facility at Ford as part of a European-funded scheme to encourage more waste prevention.

Hosted by Adur & Worthing Councils and supported by West Sussex County Council and operator Viridor, the visit by IOK Waste Management and IMOG gave the two organisations the chance to find out how West Sussex is reducing waste through new communications methods.

It also allowed the County Council and Adur & Worthing Councils the chance to pick up tips and best practice.

The visitors also looked at the Worthing household waste recycling site.

The visit was organised as part of the SWAP NOW project – or Smart Ways in the Approach of Prevention using New communication strategies On Waste.

SWAP NOW was designed to exchange recycling and waste prevention tips, including best practice, among the partners.

Its aim is to encourage greater numbers of people to recycle, reuse and reduce waste.

The visit was also to prepare for and to raise awareness of the European Week for Waste Reduction (EWWR), which ran from November 17 to 25.

Lionel Barnard, Deputy Leader of West Sussex County Council with responsibility for waste, said: “We have learned much from our partners in this scheme to help boost waste prevention levels and have been able to pass on some of our techniques, including waste prevention advisors.

“In return for taking part in SWAP NOW we will be able to invest the European money into our local projects, train more volunteer waste prevention advisors and improve the way we provide information and education about waste issues to local people.”

Adur and Worthing Councils are working to improve reporting of littering and flytipping within their areas and engage local residents into taking more pride in their areas through community clean-ups and encouraging people to become neighbourhood champions.

By ensuring that waste is dealt with more responsibly Adur and Worthing hope that more materials are sent for recycling rather than being unnecessarily dumped or discarded where they become a social nuisance.

Adur cabinet member for clean and green environment, Keith Dollemore and Worthing cabinet member for Environment Clive Roberts said: “Adur and Worthing Councils have been keen to demonstrate the seamless provision of service to local residents with respect to local waste management.  The visit was used to illustrate how residents receive waste management services from collection to disposal through the partnership approach that has been developed with the County Council.

“Adur and Worthing now hope that similar strides can be made with respect to the reporting of street scene functions for which all three Councils have a role to play.”

Bill Griffiths, Viridor’s National Recycling Manager, said: “The recycling facility we operate at Ford as part of our contract with West Sussex County Council is one of the most high-tech in the UK, so we were delighted to be able to showcase it to some of our European neighbours.

“We also highlighted the importance of communicating to West Sussex residents the need to keep recyclable materials clean, dry and loose; as having good quality materials to feed into the plant means we can achieve higher recycling rates.”